THE JURY IS NOW IN: PLANET COLOR® CUSTOM PAINTS AND FINISHES FROM SHERWIN-WILLIAMS AUTOMOTIVE FINSHES CORP. IS A WINNER!

November 2009

Warrensville Heights, OH - Planet Color® Custom Paints and Finishes from Sherwin-Williams Automotive Finishes Corp. (SWAFC) has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike. All Planet Color custom paints and coatings are based upon SWAFC's exclusive OEM-approved system.

Made from a series of optically enhanced coatings containing special combinations of highly reflective additives, Planet Color offers brilliant, radical, multi-dimensional finishes that are color shifting, iridescent, illuminated, textured, shimmering and much more.

Planet Color finishes offer unparalleled durability and limitless color possibilities, and their two- and three-coat applications boast results limited only by the imagination. This is because Planet Color features only the latest and greatest in effects pigments and additives, and is part of SWAFC's premium color system - not part of a standard factory pack.

With Planet Color finishes, custom painters can mix as little, or as much, for their exact customization project needs. And because of its refined repeatability it can always be saved for future formula reference, guaranteeing an exact match for the very next time.

The complete Planet Color automotive paint system is easy to apply as the optically enhanced additives are used in conjunction with the entire Planet Color program for a perfect finish. This is because when Planet Color coatings are sprayed, these additives create a reflective, scattered effect offering vibrant color and clarity. And the end result? It's truly Where art and science collide®.

The secret of Planet Color Custom Paints and Finishes - and its success as seen by hundreds of custom painters who have been raving about the system - is its fundamental seven steps to a Killer Paint Job™. That includes prep; body repair; prime; primer-sealer; color; clear coat and polish. And this state-of-the-art system has been recently enhanced by two new interlocking clears (PCMC4 -for 'knockdown' needs and PCMC5 for 'lockdown' results).

In addition, choosing and ordering custom color has never been easier, as now all Planet Color custom colors can be ordered on-line at its special e-store at www.planetcolor.com.

Finally, SWAFC and Barrett-Jackson® Auction House have teamed up to introduce a special offering for many car collector enthusiasts - a unique palette of new factory packaged custom automotive paint colors reminiscent of the greatest muscle cars and those of today's top custom car builders: the Planet Color Barrett-Jackson Collector Color Series.

For more information about Planet Color Customer Paints and Finishes or other SWAFC products, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).