PLANET COLOR® CUSTOM AUTOMOTIVE PAINTS NOW PROVIDE COMPLIANCE WITH AWX™ WATERBORNE PAINT SYSTEM

November, 2008

Warrensville Heights, Ohio – Planet Color® custom automotive paints from Sherwin-Williams Automotive Finishes Corp. (SWAFC), are now available throughout North America as a low VOC system; but unlike other low VOC custom products, does not sacrifice quality or its brilliant results to meet compliance.

This is possible because Planet Color custom automotive paints are now available with AWX™, SWAFC’s innovative waterborne basecoat/clearcoat system. Utilizing a proprietary resin system that behaves like the solvent borne systems of today, Planet Color with AWX is designed to meet the strict VOC emissions - even those in California and Canada - while adhering to environmentally-friendly guidelines.

Planet Color has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years now. Made from a series of optically enhanced automotive paints containing special combinations of highly reflective additives, Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminating and shimmering in their texture.

And now it’s compliant without sacrificing any of the color or hiding features custom enthusiasts and painters have come to expect.

“Unlike other custom automotive paint lines that offer compliant systems, we don’t simply add more reducer or solvents to our base- and clear-coats. That can end up providing a finish that’s inconsistent, hard to control and potentially lead to poor hiding,” said David Kidd, SWAFC OEM Business Development Manager/Planet Color. “Instead, we utilize our proven AWX waterborne system – it features a quick flash time between coats, dries fast and when mixed with Planet Color custom automotive paint, offers unparalleled durability and limitless color possibilities.”

Planet Color custom automotive paints are mixed using SWAFC’s premium OEM quality urethane system to provide unparalleled durability. This urethane technology provides the flexibility to mix and save custom formulas for repairs or for future use. Plus, with the possibilities of two- and three-coat applications, painters and enthusiasts can create colors limited only by their imagination, opening the door to a world ‘Where Art and Science Collide™.’

Planet Color is available at SWAFC branches, NAPA Auto Parts and other participating distributors throughout North America. For more information about Planet Color visit www.planetcolor.com. For more information on the premium AWX basecoat/clearcoat waterborne solution, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).

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The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes Corporation, a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.