Sherwin-Williams Richard Childress Announce Special  Off-Road Signature Series Truck at  2014 Sema Show IP PR Img

Limited Series Built by American Luxury Coach and Feature Distinctive
Ducks Unlimited® Specialty Trim


Sherwin-Williams, Richard Childress Announce Special Off-Road Signature Series Truck At 2014 SEMA Show - Other PR Img


November 2014

Warrensville Heights, Ohio – Sherwin-Williams Automotive Finishes announced another unique partnership with Richard Childress Racing at the 2014 SEMA Show. The program was introduced by racing legend Richard Childress where he and Sherwin-Williams displayed the first of only 25 Off-Road Signature Series custom pick-up trucks.


The vehicle was built in tandem with American Luxury Coach and features a special-edition Ducks Unlimited® Richard Childress Racing-inspired package. It also
sports a special matte black finish and clearcoat created by Sherwin-Williams Automotive Finishes.

“We have been using Sherwin-Williams products for a long time at RCR,” said Richard Childress, chairman and CEO of Richard Childress Racing. “They provide quality paints which have made our race cars look impressive to us and our partners. Everyone raves how great they look on the track and television.”


The limited series vehicles – just 25 of the customized, off-road trucks will be produced – feature an original GM-OE based black matte finish with Sherwin-Williams ULTRA 7000® black matte topcoat on all trim and painted accessory pieces. Demonstrating the complexity of this project, the new matte black finish requires the truck to be almost completely disassembled, painted and put back together.


All the paint is then sealed by Sherwin-Williams 727 matte clearcoat, according to Bobby Moody, Sherwin-Williams Director of Racing. “Much of the same basecoat color and clearcoat products you’ll find on the special Off-Road Signature Series trucks are the same finishes we apply to the more than a dozen motorsports teams competing in the NASCAR® Sprint Cup series.”


In addition to providing paint for the new Off-road Signature Series vehicles, Sherwin-Williams is also the ‘The Official Automotive Paint of NASCAR®.’


American Luxury Coach (based in Florence, SC) is customizing the 25 trucks, from the Chevrolet Z92 line with a 6.2-liter engine. They all will feature a GM high-performance supercharger, 6-inch lift including Ducks Unlimited package among other customizations. In addition, for every vehicle sold, a portion of the proceeds will go to assist the wildlife conservation organization.


Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Richard Childress Racing and several of its sponsors have been longtime supporters of the organization.


“Hunting and conservation is something very important to me, and my family. Ducks Unlimited does great work and this one-of-a-kind design is something we are very proud to be part of on this truck,” added Richard Childress.


American Luxury Coach President and CEO ‘Jumpin’ Joe Jebaily said, “For the select few that can afford it and understand what they’re purchasing, this is the ultimate purchase in trucking; to say this is a limited edition at just 25 units, is an understatement. That’s because it combines the best collaborative work of several great brands and it all benefits a great charity.”


For more information about Sherwin-Williams Automotive Finishes, visit or call 1-800-798-5872.




The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes a division of The Sherwin-Williams Company manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.


Richard Childress Racing became synonymous with success and championships with the legendary Dale Earnhardt and the famed black No. 3 Chevrolet. RCR has earned 12 championships, more than 200 victories, and was the first organization to win titles in NASCAR’s three main series.
RCR is also renowned and respected for the consistent performance it delivers to its partners, both on the track and in the marketplace.


Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.


American Luxury Coach, based in Florence, a truck and sport-utility-vehicle customizer. It has been working as the No. 1 General Motors upfitter for several years. Its products are made to factory specifications and carry a full warranty. It is truly a grassroots family owned business. American Luxury Coach is well known in the market place as a leader in using State-of-the-Art Technology in the manufacturing of custom trucks and SUV’s.