October 2014
Sherwin-Williams, Richard Childress Announce Special Off-Road Signature Series Truck At 2014 SEMA Show - Other PR Img
Warrensville Heights, Ohio –Sherwin-Williams Automotive Finishes announced it will hold a press conference to announce another unique partnership with Richard Childress Racing at the 2014 SEMA Show. Scheduled for Thursday, November 6 at 10:30 am PT at Booth #10831, racing legend Richard Childress will present and display the first of only 25 Off-Road Signature Series custom pick-up trucks.


The vehicle was built in tandem with American Luxury Coach and features a one-of-a-kind Ducks Unlimited® Richard Childress Racing-inspired trim package. It also sports a special matte black finish by Sherwin-Williams Automotive Finishes.


In addition to the special truck unveiling, the Sherwin-Williams Automotive Finishes booth will also feature a number of other exciting activities for collision shop professionals, jobbers and automotive enthusiasts to see and do. These include:


  • The debut of the new Rod & Restoration custom color deck - Made from a series of optically enhanced automotive paints containing special combinations of highly reflective additives, the 200 new Rod & Restoration custom colors offer stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminating and shimmering in their texture.
  • Bair Customs of Ft. Wayne, Ind., will exhibit a newly built custom 1970 Plymouth ‘Cuda. Featuring a 426ci Hemi V8, producing over 600 hp. The Hemi is equipped with dual quads and a nostalgic Shaker hood; it is painted with Sherwin-Williams “In Violet” OE Exact Color Match Classic color PCCL22 from the new Rod & Restoration deck.
  • Come out and see the fabulous 289 FIA Cobra designed by Factory Five Racing - they have created a real-deal 289 FIA Cobra that is based off the original racing legend Cobra. This Cobra is painstakingly re-created with many original components; painted with Sherwin-Williams “Vintage Race Blue” (color FACFIVE7) and “White Lightning” (color FACFIVE7) and detailed with a stripe in “Venom Yellow” (color FACFIVE12).
  • A salute to and special display of Sherwin-Williams as “The Official Automotive Finishes Sponsor of NASCAR®”.
  • Displays and information available of Sherwin-Williams leading refinish systems including AWX Performance Plus™ waterborne refinish system, Ultra® 7000 refinish system, and the HP Process™ refinish system with Air-Dry™ Technology

For more information about Sherwin-Williams Automotive Finishes, visit www.sherwin-automotive.com or call 1-800-798-5872.


The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes a division of The Sherwin-Williams Company manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.