We believe that our value extends far beyond the paint department , and encompasses every part of your business. The Sherwin-Williams Automotive Finishes business consulting team has a unique set of skills. This team is comprised of specialists that have worked in all facets of the collision industry, and for some of America's largest repairers.


Steve Feltovich

  • 35 Years of Automotive Industry Experience
  • Dealerships, Independents, Consolidators, Insurance Companies, OE Manufacturers, and Automotive Refinish Companies
  • Authored Articles for ABRN, AutoInc., Refinish Insight, Damage Report, Fender Bender, Fixed Ops, Parts & People
  • A Consultant to Top Industry Executives at Collision Centers in North America, Central America, and the U.K. for over Fifteen Years
  • 15-Year Student of W. Edwards Deming, Toyota Production System, and Lean Manufacturing Methods
  • Developed Improving Workshop Efficiency Curriculum and Trained Lean Principles for Refinish Environments since 2001


Lee Rush

  • Over 20 years experience managing collision centers
  • Regional and National Management Roles with National Refinish Companies
  • Strategist who has developed Greenfields, Brownfields, and Acquisitions
  • Extensive expertise in business center expansion through Lean and Process-Driven Operations
  • Proven leader in the areas of recruiting, training, technical, sales, and managerial areas of the Collision Industry
  • Years of intensive training in leadership skills in the United States Marine Corps


Ted Williams

  • Second generation collision repairer
  • Former Skills USA/VICA Refinish Champion
  • 26 years experience in collision industry
  • 21 years with Sherwin-Williams Automotive Finishes, Former Director of Sales
  • Experience in sales, financial, human resources and operations management
  • Proven background in revenue, profit improvement and employee development
  • Developed Secrets of Material Profitability Revealed curriculum


Judy Lynch

  • 25 Years of Automotive Industry Experience
  • Design Facility Layouts for Dealerships, Independents &  Consolidators Globally using Lean Processes
  • Authored Articles for ABRN, Fender Bender, Body Shop Business
  • Design and Develop Lean Stock Inventory™ System to Improve Productivity and Profitability
  • Create “5S Method to Lean” to implement for Refinish Environments


Mike Lanza Portrait

Mike Lanza

Mike Lanza is manager - business consulting services for Sherwin-Williams Automotive Finishes. He has 30 years of experience in the collision and insurance industries, including that of a multi-shop owner, large regional MSO group operations director and direct repair manager for a top-tier insurance carrier.


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